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Assignment 1 Discussion Question

Your company plans to establish MNE manufacturing operations in South Korea. You have been asked to conduct a cultural audit focusing on leadership behaviors of South Korea. The results of your report will be used for internal training for plant managers due to be reassigned to work with South Korean managers in a few months. You are aware of a high-collectivism culture with a Confucian code of ethical behavior in South Korea. What kinds of South Korean leadership behaviors would you expect to include in your report? Describe these in terms of interaction between the U.S. and Korean managers as well as interaction between Korean leader-followers.

By the due date assigned respond to the discussion question assigned by the faculty. Submit your response to the Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions and continue the discussion through the end of the module. Comment on how your classmates would address differing views.

Discussion Grading Table

Maximum Points
Quality of initial posting, including fulfillment of assignment instructions
Quality of responses to classmates
Frequency of responses to classmates
Reference to supporting readings and other materials
Language and grammar

Assignment 1 Discussion Question

For a business to be successful, it is important to understand the culture of the target market in details. This helps business managers to not only strategize but also anticipate the unexpected behavior among the consumers.  Sufficient market knowledge also helps the business managers and other staffs to understand specific needs of their target market hence avoiding areas of misunderstanding (Yeon, 2015).   Like in most Asian countries, South Korea is anchored towards collectivism. Collectiveness has been upheld by communist because emphasizing on the needs of the society is crucial over individual freedom (Revere, 2018).  The following are behaviors that I will include in the report.

In South Korea, building business depends on personal relationships. It is therefore important for business leaders to spend an ample time in establishing good working relationships. This will be achieved by building trust in activities such as participating in hobbies and sports (International Advisor, 2018).  Communication is another critical business behavior, although some Koreans are able to speak in English, not all are comfortable using the language.  Thus, it is important for business leaders to be able to accommodate their audience by speaking in clear and simple English. 

Meetings are highly valued in South Korea and thus one should maintain punctuality (International Advisor, 2018).  The business leaders should use a formal and friendly approach to start and end the meeting. However, making of jokes should be avoided as Koreans may interpret it as lack of respect.  In addition, handshakes are highly appreciated. One should bow slightly and should allow his/her seniors to initiate the handshake. Use body language that shows respect for your seniors, dress in attire which is appropriate to the work environment, observe hierarchy, titles, names and extend hospitality to your partners or clients (International Advisor, 2018).


International Advisor. (2018). South Korean Culture – Doing Business in South Korea. Retrieved from

Lee, C. Y. (2012). Korean culture and its influence on business practice in South Korea. The Journal of International Management Studies, 7(2), 184-191.

Revere, E. (2018). Korean Reunification and U.S. Interests: Preparing for One Korea. Retrieved from

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