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Assignment 1: LASA 2: Organization Website Review

Websites are designed for various purposes and can be owned by the government, non-governmental organizations, individuals, and commercial institutions. The web pages contain information in form of videos, animations, images, and texts that can easily be accessed by the public. With the increasing technological advancement and revolution in the information technology, most businesses have adopted the use of websites as a way of scoping the new opportunities and to help them realize their marketing strategies in addition to achieving their goals. This paper analyzes the website of Samsung Electronics Co., Ltd. to gain an overview of what the company deals with, its vision, mission, goals, competitive strategy, and branding.  

Explain your initial impression of the organization based upon your initial review of their corporate website.

The website offers valuable information on the products and services that it deals with. The website is properly organized, it is easy to navigate and locate links providing more information about their products such as mobile phones, TV & Home Theater, Computing, and Appliances, and Smartphones. This gives an insight on what the company deals with. The user interface …………………..

Analyze their Vision, Mission and Goals in reference to the company’s competitive strategy, branding and messaging

Samsung Electronics Co., Ltd. is one of the leading multinational companies. It has branches in more than 61 countries and has 160, 000 employees. In terms of revenues base, the company has been ranked as the second world largest company by the Financial Times. The company has a vision which is, “inspire the world, create the future (Samsung.com, 2018)”. The company’s competitive strategy is anchored on its vision and commitment to creating a better world, which is dominated by digital experiences realized through innovative products and technologies. The goal of this vision is to help the company to become a beloved brand, an innovative company that is admirable.

The company’s mission is to inspire ………

Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues

The company has more than 285 oversee operations in more than 67 countries, which implies that it is a global company both in nature and scope (Samsung Sustainability Report, 2016). The company’s strategy is defined as two-pronged since it has prudently expanded beyond its home market and equipped oversees technologies users and units with resources and skills which are self-sustaining (Nisen, 2013). With the help of this strategy, Samsung electronics has realized enormous opportunities including access to new cu……………………..

The company’s approach to competition is based on quality products and services that are realized through investment in human resources, innovation and technology, and improved customer satisfaction (Samsung.Com, 2018). The company plans to make huge investments and expand its market share through putting in place an aggressive investment plan and adopting advanced geometry. Moreover, the company is committed to accelerating its efforts in order to strengthen its competitive edge and increase its gap with the competitors to gain more in terms of profitability and gr……….  

The company sustainability relies on corporate social responsibility within and outside the borders. As a global corporate citizen, Samsung Electronics undertakes its social responsibilities by offering innovative services and products in order to create environmental, social and economic values (Samsung.Com, 2018). The sustainabili………

Examine the company’s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements?

From the website on key stats and data it has been established that the ratio of economic value distribution is that the suppliers ranks high with 69.2% share, local community has 0.2%, shareholders & investors 2.2 percent, creditors 0.3 percent, employee 13.1 percent, government 4.8 percent and retained earnings is at 10.2 percent (Samsung.Com, 2018). In the first quarter of 2018, the tech giant recorded a $10………     

Evaluate the firm’s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the company’s policies

Corporate Ethics for Samsung electronics is anchored on its ethics statement articulating for transparent and fair corporate culture. One of the expectation that is brought out in the company ethic is acumen that the company focuses on building integrity into the fabric like in its day-to-day operations geared towards fulfilling its social role and responsibility (Samsung.Com, 2018). The company’s Corporate Social Responsibility in anchored on three critical aspects of social impact, value chain, and core values. Social impact involves manag.……… 

The expectation of the corporate social responsibility is based on the fact that the corporation aligns its social value with the UN sustainable development goals (Samsung.Com, 2018). The expectation of the CSR includes poverty and hunger eradication, gender equality, clean water and sanitation, quality education, good healt………

Include an organizational assessment using SWOT or Porter’s Five Forces


The company has high research and development expenditure which makes it enjoy one of the strongest patent portfolios among the technology companies (Dudovskiy, 2017). The company has high design and innovation capabilities. The company has an enormous advertising and marketing budget which was 20.7% compared to its competitors such as Apple, Microsoft, and Intel (Dudovskiy, 2017). The compa……………    


The marketing efforts of the company are not as sophisticated as that of Apple. Samsung products such as phones use Google Androi,d which is an open source OS and thus are considered inferior. The company depe………………  


The market for smartphones, tablets among other electronic devices are ever growing especially in the developing countries. There is an increasing solution for Samsung based smartphones and tabl……..


There is increased competition where some products such as Apple have appeared to be dominant in some countries such as the United States. Stagnating or declining middle income in the U.S could reduce the buying power of customers. Various manufacturers in China such as Xiaomi and Huawei may emerge as serious competitors.

Explain the company’s capacity to be able to fulfill strategic missions while increasing profit margin

The company has indeed the capability to fulfill its strategic mission alongside increasing its profit margin. Product innovation is one of the first steps in realizing its strategic mission. This will be achieved through research and development whereby the company has set aside a significant budget to facilitate th……………………

To facilitate sales and to increase the profit margin, the company has a shopping option at its websites and has lanced with leading online sellers such as Amazon, eBay, Alibaba among others (Samsung.Com, 2018). Again, the company has a well-established supply chain that is based on the philosophy of win-win Corporation, openness, and fairness (Rothaermel, 2015). In terms of supply operations, the company endeavor………………..

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