Situation Analysis of two beverage leaders – Pepsi& Coca-Cola Custom Essay

Situation Analysis of two beverage leaders – Pepsi& Coca-Cola Custom Essay

Power point presentation about Pepsi and coca-cola about the following: 1. Background & Profiles 2. Key Figures 3. Environment Analysis- SWOT analysis 4. Marketing Objectives 5. Segmentation & Targeting 6. Perceptual Mapping – Position 7. Marketing Mix- Product, Price , Promotion , Place 8. E-bases Marketing 9. Conclusion- Suggestions

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