Write a 1000 word paper in which you include the following: Evaluate key attributes of the selected product or service chosen in your Week 2 assignment, “Trends in Marketing Communications.” Identify three advertising tools that the company uses to advertise this product or service. Evaluate the effectiveness of each tool in its ability to reach the intended target market segment compared with competing products or services (use metrics and facts to support your points). Determine the competitive advantage(s) of the product or service in relationship to the competition. Propose new marketing processes, tools, and media channels that can be used to increase market penetration and consumer spending. Explain how these new tools and processes will reach the target market and increase sales
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